What is an i-lincc?
An i-lincc is a "Mobile Hyperlink" that lets you access additional information about any advertisement, broadcast, publication or product.
You might have read an article, seen a billboard or heard an advertisement on the radio that piqued your interest. By sending the i-lincc token displayed on the billboard, or included in the article or radio advertisement, to +8831000, you’ll get access to the additional information required. This information will either be forwarded to your e-mail address to be read at your leisure or returned to your phone immediately.
To use i-lincc, a once-off registration by text message and confirming e-mail address will be needed. The system works entirely on an opt-in basis, meaning you won’t be spammed with information you did not request. Personal information will not be shared with other parties unless authorised by you.
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