Why search when you can find?

i-lincc is an innovative new information and marketing system that elevates your brand and product communication to the next level. Whether used as a global platform for major brands or locally to provide national exposure, it’s the perfect tool to integrate traditional and digital media in your communication, using the mobile phone as catalyst.

With ever increasing amounts of information available on the Internet, searching can be a cumbersome way for consumers to get information on products or specific services. With i-lincc they will get the information they require quickly and with no fuss: all they need is a mobile phone.

But instead of merely replicating conventional online marketing approaches for mobile phone use, i‑lincc allows you to integrate all your marketing activity.

It works like this: you brand your offline and online advertising with a short alphanumeric code, for example ‘BMW320D’ or ‘cornflakes’. Consumers see this code on a billboard, TV commercial, radio spot, print ad, online banner or even on product packaging. They then SMS it to our local number (33050) SA Only or to the international I-lincc number (+833 1000, a local call anywhere in the world).

i-lincc can be used on any mobile phone, for example Nokia, Sony Ericsson or smart phones like Blackberry, iPhone etc. By downloading the i‑lincc application once, consumers can immediately receive rich information about a product along with links to landing pages, websites, or click-to-buy phone numbers directly relevant to the inquiry. The i-lincc system recognises the country of the phone making the enquiry, and can send local, market-tailored messaging in the consumer’s language.

In effect, i-linccs are mobile hyperlinks that combine the uniqueness of bar codes with the spontaneous usability of SMS. They will find applications way beyond conventional product marketing: for example, they can be used in books to provide information about authors or references and on electronic consumer items to provide a shortcut to instruction manuals.

A marketing campaign that utilises i-lincc assists people in satisfying their impulsive desire for more information at the time and place where that impulse is stimulated, giving your customer greater choice and therefore increasing the likelihood of a purchase.