About i-lincc
Marketing in the 21st century
The blogosphere, mobile, instant messenger, search portals and video sites have quickly become the new mainstream media, offering us a whole new range of advertising formats we need to learn about. The traditional concepts of above-the-line and below-the-line marketing have become obsolete. Today there is no line. Digital affects all of us. It has caused a true paradigm shift, turning consumers into the engaged citizens of a new digital democracy, and this has changed the face of marketing forever.
Classic marketing instructed us to look at “product” features, find a single consumer benefit, and promote this to our target audience. But in a world where most product advantages last less than six months, this strategy is losing relevance. A far more powerful strategy is to look at the customer journey. Do you know how customers shop for your category? Do you know who influences their purchases, and where and when their purchases happen?
In the same way, it used to be that retail was a “place,” but now consumers create their own paths. Marketers need to understand the full range of possibilities in reaching people. Instead of interrupting people, today we want to “intercept” them and make contact when they are most receptive to engaging with us as they go about their day.
Mobile marketing
This is where mobile marketing comes in. The mobile telephone is the most ubiquitous communication device today, and what better and simpler way to interact with consumers? A recent study conducted by the Mobile Marketing Association confirms growing acceptance worldwide for this form of marketing. The study found that one in four mobile users in the U.S. and Western Europe express strong or moderate interest in mobile marketing. Interest levels are higher in the Asia-Pacific and Latin American markets, where roughly one-half and two-thirds of mobile users respectively express strong or moderate interest.
i-lincc
Enter i-lincc, an innovative global platform that enables advertisers, publishers, broadcasters and consumers to interact in a direct, simple and user-friendly way by using existing mobile infrastructure.
i-lincc is fast becoming an essential marketing tool in the new media landscape, because it allows marketers worldwide to communicate in a targeted way with their potential customers. Conversely, it allows consumers to interact in a very personal way with the brand.