Advertising campaigns

An i-lincc can be included in literally any advertising campaign, from selling high-end BMWs to the house on the corner.

Consumers can customize their own virtual BMW and also book a test drive at their local retailer by using the i-lincc in a BMW advertisement (displayed on a billboard, in a magazine, on television or any other media). BMW will have detailed statistics of how many responses they received, which form of marketing generated these responses, the geographic information regarding these responses, and even detailed profiles of the consumers that did respond (and who chose to share personal in­formation with MediaLincc). BMW will also have direct contact with high-value sales leads – the responders are genuinely interested in the product.

In the same way, a local property agent can place an i-lincc on the “for sale” sign at a house in the neighbour­hood. Interested buyers can text the i-lincc to MediaL­incc’s global number to get more detailed information on e.g. the size of the property, asking price and average price for houses in the area.

Print media

By using i-linccs to make print media more interactive, publishers can extend the revenue-generating ability of a specific article, either by earning additional advertising revenue or sales commission.

A newspaper article on the US presidential election can include an i-lincc. When a user submits the i-lincc, information can be sent back about the profiles of the candidates, breaking election stories or pictures from the campaign trial, all supported by advertising. The advertiser pays every time someone submits an i-lincc and views the information.

A review of a new DVD or book release can be linked directly to that product’s page on Amazon.com, from where the consumer can make a purchase. The publisher will earn a referral commission from the online retailer.

Social Media

Every person on earth could have their own i-lincc token. This i-lincc can connect their offline lives with their online profiles on websites such as Facebook, MySpace, LinkedIn or a custom-made page on the MediaLincc website.

An up-and-coming band can hand out t-shirts at a gig with its i-lincc token, directing fans to its website, or an independent consultant can print it on his business card to direct potential customers to his online work portfolio.

The landing page received in response to a social i-lincc contains context-relevant advertising.

Barcodes & ISBN

A customer is standing in a camping shop, trying to decide which tent to buy for an upcoming hiking trip. By texting the barcode on a tent to the MediaLincc number, he can get access to product information and specifica­tions, reviews from other hikers, price and store informa­tion from competitors, or be referred to online shopping alternatives.

Products & packaging

Printable space on products is always crowded with information. You can reduce the confusion, and provide much better information, by adding a discrete i-lincc to your packaging. When consumers compare products in-store, they will have instant access to that information on their mobile phone.

Product manuals

Every product can carry an i-lincc that gives its owner instant access to instruction manuals, service and warranty information, local dealer contact details, and new product information that helps you cross-sell, up-sell and sustain loyalty.

Location data for tourism

Tourist attractions, maps and exhibits can carry i-linccs that give specific information at the point where it is needed, adding great value to the attraction and reducing the need for printed material or intrusive sign posts.